Broadway's $1.9 billion season is the latest sign of consumers splurging on experiences

Diana Nechita

Broadway just wrapped its highest-grossing season on record, offering another sign that consumers are willing to spend on experiences even as concerns about inflation and economic uncertainty linger. The 2025-2026 show season topped the prior year's record and generated nearly $1.91 billion in ticket sales, according to industry data from The Broadway League. "Even in a challenging economic environment, Broadway remained notably on par with last season, reflecting both the resilience of this

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