Photo: Rich von Biberstein/Icon Sportswire/Getty Images It is highly unlikely that Bill Hancock, the longtime executive director of the College Football Playoff , has ever read D.H. Lawrence. But he and the men who have been in charge of college football over the last few decades share a single-minded maxim with the moaning house in Lawrence’s famous short story “The Rocking-Horse Winner”: “There must be more money.” “College football has never fulfilled its potential, in terms of fan interest