After the runaway success of Terrifier 3 , industry experts brace for a wave of copycats and the death of their genre. Photo: Cineverse/Everett Collection The scare had set in across Hollywood like some terrible zombie plague: Horror, as a genre, was losing its bite at the box office. By spring 2024, the Blumhouse terror titles Imaginary and AfrAId had finished at the lower end of prerelease financial expectations, respectively earning a so-so $44 million and lackluster $12 million in worldwide