An Italian authority is investigating beauty brands Benefit and Sephora after they appeared to adopt a "particularly insidious" marketing strategy of using young influencers to market skincare to children. The Italian Competition Authority (AGCM) said it had launched an investigation into the brands' owner, luxury goods giant LVMH, for possibly attempting to sell anti-aging treatments to kids younger than 10. It said the company's actions may have helped fuel so-called "cosmeticorexia" - an

Tag-uri: Italia