The memory shortage at the heart of recent price hikes on consumer electronics is expected to get worse, with CEOs and analysts expecting further pricing pressures into 2027 and possibly beyond. The issue is simultaneously a consumer problem (shoppers are now paying more for Apple products and Xboxes ), a supply-chain problem (companies face higher component costs, tighter margins, and increased competition for memory amid the AI data center build-out), and a PR problem (data centers were