Consumers who associate a high level of empathy with a brand are 81% more loyal, and their desire to recommend the brand is 46% higher. This is one of the conclusions of the Mpathy Index by MullenLowe Romania, developed in collaboration with Path and iSense Solutions. By Romanita Oprea Launched on National Empathy Day, the Mpathy Index by MullenLowe Romania is a unique proprietary tool that analyses Romanian consumer perceptions of brands, attributing various levels of empathy to them. Among