Beauty market targets the young at heart in a rapidly aging Japan

Media/Social media

(20 Feb 2025) SOURCE: ASSOCIATED PRESS ASSOCIATED PRESS Tokyo, Japan – 14 February 2025 1. Various of participant of makeup course for seniors 2. Various of participant putting on lipstick with lip brush ASSOCIATED PRESS Tokyo, Japan – 6 February 2025 3. SOUNDBITE (Japanese) Akira Shimizu, professor of business at Keio University: ++SOUNDBITE STARTS ON PREVIOUS SHOT AND IS OVERLAID WITH SHOT4-5++ "To begin with, the marketing I specialise in, I have generally targeted younger people up until