How Tajín's Founder Turned His Mexican Seasoning Into A $1.5 Billion Spice Giant

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Surrounded by the mountains of Jalisco, Mexico, the entrance to the 20-acre manufacturing headquarters of chili spice maker Industrias Tajín features a half-mile-long driveway lined with Montezuma Bald Cypress trees. Halfway there, it wraps around a massive molcajete, a mortar and pestle weighing 70,000 pounds made from a single piece of volcanic rock. Three giant flags, 26 feet long by 13 feet tall, fly over the glass headquarters. One has the Tajín logo with its signature chili pepper