Brands like Warby Parker and Glow Recipe are thriving with two leaders at the top — but experts caution the model only works when the market conditions are right, roles are clearly defined and egos stay in check. Shared leadership can help some fashion brands balance creative vision with operational rigor and may offer a strategic edge during periods of market disruption. Co-CEOs are able to divide and conquer — and can help each other avoid the isolation and decision fatigue that often comes