AMC’s 50% discounts are here. Will it help revive the movie industry?

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CNN  —  With the rising popularity of streaming services and increasing costs of attending a movie — from tickets to refreshments — movie theater attendance has suffered. AMC is trying to change that with 50% ticket discounts on Tuesdays, the most popular moviegoing day, as well as on Wednesdays. AMC CEO Adam Aron cited “overwhelmingly positive guest response” for expanding the 50% discount to Tuesday tickets in a press release. “A lot of theaters have seen the positive impact of instituting a

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