Dulcinella, a Romanian network of confectionery and pastry shops with Bessarabian roots, aims to increase the number of locations by 80%, from 20 to 100, by the end of 2026. Of these, 80% will be created through franchising or operation, two types of partnerships that will define Dulcinella Group’s strategy in the coming years. By the end of 2025, 60% of the network’s turnover will represent revenues from franchised or operating locations. Operating and franchising Dulcinella locations are