ISTANBUL The Turkish fast-moving consumer goods (FMCG) market excluding tobacco and alcohol grew by 10.7 percent in volume and 75.4 percent in turnover in the first 9 months of 2024, according to a report by Nielsen IQ. Shoppers focus only on basic needs and buy discounted products in order to manage the effects of price increases, the study found. The global FMCG market has shown a positive picture by showing positive volume growth for the last three quarters, said Didem Şekerel Erdoğan,