Getty Brian Rolapp, Chief Executive Officer of the PGA TOUR, speaks to the media prior to the TOUR Championship 2025 at East Lake Golf Club on August 20, 2025. The PGA Tour is entering a period of dramatic change under the guidance of new CEO Brian Rolapp, who stepped into the role earlier this summer. Rolapp has wasted no time signaling that his leadership will be defined by a reorientation of the Tour’s priorities. At a recent staff town hall, he announced a voluntary retirement program