Let’s be honest: babies are magical, adorable… and astonishingly expensive. Between nappies, formula, prams and the endless stream of “must-haves”, it can feel like your bank account is under siege from the moment you see that positive test. But after speaking to new parents across the UK — and digging into what’s actually available — I’ve discovered something surprising. There is a huge amount of financial help , free stuff and deals and ongoing support out there. The problem? Much of it is