The surprising way colors get their beautiful, ridiculous names

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Lexicographer Kory Stamper’s new book, ” Truel Color,” was inspired by the wild, poetic color definitions in Webster’s Third Dictionary. These unique definitions were crafted by scientists I.H. Godlove and his wife Margaret Godlove. The US sought color standards after WWI, leading to a “color boom” and dictionary inclusion. It was the third definition of “begonia” — describing the color, not the flower — that sent lexicographer Kory Stamper down a Technicolor rabbit hole. She came across it one

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