China’s ‘micro drama’ industry emerges as jobs lifeline in tough graduate labour market

Entertainment și cultură

The bite-sized series now rival box office hits in popularity – and with that success comes opportunity Over 10 million students graduate from Chinese universities every year, straining an already crowded labour market.  Yet the “ micro drama ” industry is emerging as a crucial lifeline for hundreds of thousands of young jobseekers: offering the chance to turn creativity into a stable pay cheque. The sector was estimated to directly generate about 690,000 jobs in 2025 – mostly for young people –