Demarketing measures can calm the hype for blind boxes and reduce the urge of consumers to buy them, says Nurhafihz Noor of James Cook University in Singapore. SINGAPORE: Singapore retailers are cashing in on the blind box craze. No longer exclusive to collector toy brands such as Pop Mart, blind boxes – whose contents are unknown before purchasing and opening – have crossed into the mainstream. According to a forecast by Cognitive Market Research, the global market for blind box toys will grow