Lucy was like any other 23-year-old, but one evening in September last year, her world changed after receiving a simple direct message via her Instagram account. The message was from an AI start up who Lucy had never heard of but they were offering her an opportunity to sell the rights to her face, which they would use to create an AI-generated model. As random as this was, she had already seen celebrities like Kendall Jenner with their own AI avatars and found the idea intriguing. With the

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