Tom Rothman came to the desert with a message for movie theater owners: “Get off the ad crack.” At CinemaCon , the annual exhibition industry conference unfolding this week in Las Vegas, Rothman bluntly told the cinema operators in the audience at Caesars Palace that they needed to cut back on the trailers and commercials that can last for roughly 30 minutes before the opening credits even roll. “Get rid of the endless advertising and substantially shorten the long pre-shows,” Rothman, who

Tag-uri: Advertising