When Strictly Come Dancing first aired on BBC One on 15 May 2004, Facebook had only just launched and The X Factor had not yet even begun. But while it seems a lifetime ago, Strictly quickly established itself as part of the fabric of British life, and its debut episode drew nearly six million viewers. "Nobody thought it would take off, but people just loved it," says writer Alison Maloney, who has produced all the BBC Strictly annuals since 2008. Despite instantly catching the public mood,

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