When I first heard that people are mixing soda, cream, and flavored syrups, it sounded like a sugar experiment. However, these curious combinations of liquids nicknamed "dirty sodas" are what brought Swig into fame — with the help of Gen Z and a little bit of celebrity, of course. The Utah-based soda-shop chain opened in 2010 but began its climb to viral status in 2021, after Gen Z singer Olivia Rodrigo posed with one of its cups on Instagram. By 2024, the chain was appearing frequently on Hulu'

Tag-uri: Instagram