The current indie model ignores that there are four different audiences that it needs to serve. A new column series promises to explain how to reach all four. I realized how broken the indie film model was when we released a good film — made on a disciplined budget, that premiered at a festival and was picked up for distribution — but the investor stood to lose money from that release, the distributors weren’t aligned with the marketing team, and we didn’t get enough audience out to theaters.