Sept. 16 (UPI) -- Officials at U.S.-based website LimeWire have acquired the Fyre Festival brand after emerging as the winning bidder for the fraud-plagued music festival. LimeWire officials said the purchase enables the digital music provider and the Fyre Festival to combine their brand identities and attract millions of new users. "Fyre became a symbol of hype gone wrong, but it also made history," said LimeWire Chief Executive Officer Julian Zehetmayr in a news release. "We're not bringing