Many of us struggle to not get sucked into the content machine, even if we simply say: ‘This doesn’t matter’ Many of us struggle to not get sucked into the content machine, even if we simply say: ‘This doesn’t matter’ L ast week a video did the rounds of Diego Simeone getting annoyed with Ben White for walking over an enormous Atlético Madrid crest-doormat placed literally in the middle of the tunnel entrance which Ben White had to walk into to get to the room Atlético Madrid had themselves