Demand would be, FIFA President Gianni Infantino said in January, equivalent to "1,000 years of World Cups at once." But with just a month to go until the start of the 2026 World Cup , tickets remain unsold for most matches, and it's unclear if any games have actually sold out. "The way it looks to me, I would not be too concerned about the hype of the World Cup being sold out," Gilad Zilberman, CEO of leading secondary market comparison site, SeatPick, told DW. "I think prices will drop," he