To the untrained eye, price is the primary indicator of luxury when it comes to hotels . During Super Bowl weekend, the price point of nearly every hotel in the San Francisco Bay Area is elevated to take advantage of the 90,000 fans, teammates, media members and support personnel expected to arrive in the area. According to corporate and personal trip solution provider Navan, business hotel bookings at hotels local to Santa Clara, California, where Super Bowl LX is being held, have more than