Crazy for Cozy: The New Vanguard of ASMR
Flavius Niculescu
ASMR is something you either get —and fall deep down the rabbit hole—or stay the hell away from. I remember discovering ASMR accidentally around 2014, when I was trying to massage my aching foot after a punishing afternoon of track practice; I stumbled on a “reflexology” video whose narration and background music were so oddly relaxing that it kept me coming back even when I wasn’t in pain. Over the years, I got so into watching ASMR to unwind that I forced myself to quit because I thought I
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