Talita Greyling is a Professor in the School of Economics at the University of Johannesburg in South Africa. She specialises in well-being economics and quality of life studies and has a keen interest in fourth industrial revolution applications. She developed and established the "Gross National Happiness Index.today (GNH.today) project". The project uses 4IR methods and Big Data to construct real-time happiness and emotion data. Consequently, the GNH.today project partnered with the Auckland