The pickup in travel this year is not just confined to tourism. Business travel — both commercial and private — is also set for growth. The inaugural Business Aviation Asia Forum and Expo is underway at Singapore's Changi Exhibition Centre. One source said there are now some 1,600 business jets in Asia, with a projected 300 more to be added over the next five years. Yasmin Jonkers looks at why the C-Suite and celebrities value premium travel.