According to the latest report from Cushman & Wakefield, Vitosha Boulevard in Sofia , also known as Vitoshka , ranks 51st among the world’s most prestigious shopping streets in its Main Streets Across the World 2024 report. With an average annual rent of 70 dollars per square foot, it is at the bottom of the European ranking but remains a prominent shopping destination in Bulgaria. The report ranks 138 high streets around the world, evaluating their appeal to both international and local brands.