Retailers across Ireland are being called on to shun Conor McGregor's alcoholic drink lines after he was found liable for sexually assaulting a hair colourist in a civil court case. The outcry comes as shopkeepers are encouraged to spurn the ex-UFC champion's stout and whiskey brands, in light of the recent High Court jury decision which saw Nikita Hand being awarded up to €250,000 in damages. The grievous episode allegedly took place in December 2018 at the Beacon Hotel's penthouse suite.