Gamze Bal – ISTANBUL Companies in Türkiye are increasingly giving their New Year corporate presents in the form of digital gift cards due to the notable expansion of the market in the last 12 months, a sector representative has pointed out. In Türkiye, the promotional market's yearly volume increased from 20 billion Turkish Liras in 2019 to around 100 billion liras this year. The digital gift card market within this sector is becoming more competitive and expanding daily as it lessens the