Photo-Illustration: Intelligencer After two short years, Rufus, Amazon’s “generative AI-powered conversational shopping experience,” has been sent to a server farm upstate. It will be remembered, almost, for appearing in the corner of hundreds of millions of Amazon users’ screens and for responding to questions like “What are good gifts for Valentine’s day” with answers like “flowers” and “chocolates” and links to buy some. It is survived by its replacement, Alexa for Shopping, a “personalized,