LYON, France — Speaking at the International Classic Film Market (MIFC) in Lyon as YouTube celebrates its 20th anniversary, Justine Ryst, head of the platform’s France & Southern Europe branch, opened with a bold statement: “YouTube is ‘the platform’ for heritage film, a place where culture endures (…) bridging generations of audiences.” Addressing an industry crowd from across Europe at the world’s biggest market dedicated to the business of classic film, Ryst described YouTube as an ally in