A rose by any other name might not be a rose if it refers to diversity, equity, and inclusion (DEI) programs within publicly and privately held US companies. JPMorgan Chase and Citi are among the latest Fortune 100 companies to either shutter or radically redesign their DEI programs. Driving the change is the Trump Administration’s January 21 Executive Order entitled, “Ending Illegal Discrimination and Restoring Merit-Based Opportunity,” which instructs federal agencies to investigate and act