20 Years After a Landmark Disney-Apple Deal, Anne Sweeney Recalls Negotiating With Steve Jobs

Entertainment

On Oct. 12, 2005, Apple and Disney stunned the media world with an unprecedented deal to make primetime TV programming available on mobile device for digital purchase without needing an antennae or multichannel subscription to watch it. Twenty years later, former Disney Media Networks co-chair Anne Sweeney looks back on the pact she was instrumental in closing with a keen eye on how seismic the impact it had on the many different industry constituents who never saw it coming. Joaquin Phoenix’s

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