The Lotus Esprit’s gifted creator didn’t need massive horsepower to make it dance around its exotic rivals; just an F1 team leader’s mindset - and more than a little help from Q in British Intelligence to do his advertising for free. The Esprit was a giant killer and, because it was on sale for an astonishing 27 years, one of the longest-lived classic British cars of all time. When launched to the public back in the scorching summer of 1976, the 140mph two-seater cost around £8,000, with the ‘

Tag-uri: Advertising