Viu CEO and PCCW Media group managing director Janice Lee said close to 20% of the platform’s long-form user base is already consuming microdrama content – and the format only launched a few months ago. Speaking onstage at the APOS 2026 conference in Bali, Lee outlined a strategy spanning short-form content, pan-regional tentpoles and ad-funded originals. “We’ve only just gotten started a few months ago,” Lee said. “It’s not mutually exclusive in the sense that, you know, when people have time,