Experts Say ‘Everyone’s Doing It’ When It Comes to Generative AI in Games

George Mihalcea

Generative AI in video games , film, and television has been a large conversation in entertainment spaces for the better part of half a decade. No, this doesn't include AI automations for completing backend tasks or notifying team members of new internal information. We're talking about entire lines of code being written by AI, art assets that were meant to be replaced eventually but were completely forgotten, and voice lines that sound soulless, just to name a few. According to Jason Schreir