What began as a personal search for relief from a stubborn skin condition has evolved into an Israeli skincare company with a footprint spanning more than 50 countries and a flourishing Amazon selling platform. Founded in 2006, the company first established itself in Israel before gradually expanding overseas. Today, owner and CEO Miki Titelboum says it operates in roughly 55 countries, though the scale varies. “In some countries we just sell with some small local stores, and in others we're