With a $7 million opening weekend, it's the highest opening for a non-music doc in over a decade, but the $75 million price tag for Amazon tells a different story. Just as quickly as media outlets far beyond Hollywood were quick to point out the enormous $75 million that Amazon MGM paid to release the documentary “ Melania ,” White House Press Secretary Karoline Leavitt in an interview on Fox News was quick to call the film about the First Lady a “blockbuster.” The early assessment is not wrong: