OpenAI's new partner wants to build ads that can chat with you
George Mihalcea
The advertising industry's most anticipated rollout is kicking into higher gear. OpenAI has signed Smartly as its first adtech partner focused on improving how ads appear to users, Business Insider can exclusively report. Their work will build on an initiative OpenAI started in February to run basic ads to some users in its free and $8-a-month Go tiers. OpenAI previously announced a partnership with the adtech company Criteo, which will help brands place ads in ChatGPT. Led by ad industry
din zilele anterioare