Property flyers: Effective marketing or persistent nuisance? Residents push back but agents are playing the long game

George Mihalcea

Property agents continue to rely on printed flyers as a low-cost, high-visibility way to reach potential clients, despite growing frustration from homeowners over what they regard as spam. Fed up with printed brochures from property companies and agents, Pasir Ris resident Amara Ong once confronted a flyer distributor while he was slipping one through the main door of her home, telling him to "take it back". She admitted that she might have startled the person who was just doing his job, but