In a quiet but meaningful shift, Romania is beginning to rethink heritage, from the push to include clay dome cooking in Oltenia on the UNESCO list to its recent entry into the multinational Oya textile dossier. As these initiatives bring local practices into an international framework, heritage is stepping into a new role as capital. Business Review spoke with Ioana Cordureanu ( Semne Cusute ), Alina Zara ( Mândra Chic ), and food historian Cosmin Dragomir to explore this shift. From