As part of our new interview series with professionals in the local communication industry, BR sat down with Diana Iosu, founder DiFine PR, and talked about the agency, challenges, consultancy, influencer marketing, storytelling, entrepreneurship, and leadership. By Romanita Oprea How did you start the year and what are your expectations for DiFine PR in 2026? We started 2026 with a decent deal of clarity. I believe this has become one of the most valuable assets an entrepreneur can have today: