Experts said the popularity of plant-based meats faded once the novelty factor wore off because improvements in taste and texture did not keep pace with expectations and could not justify higher prices. Ms Sim Hui Xin remembers her introduction to plant-based "meat" in 2021. The 32-year-old assistant marketing manager was dining with a vegetarian colleague when she tried a mouthful of her colleague's Thai-style "Impossible pork" basil rice. "When I had my first bite, it kind of shocked me a