This as-told-to essay is based on a conversation with Tony Latham , the 53-year-old President of Bacardi North America, based in Miami. It's been edited for length and clarity. I'm from Australia, and I've worked in consumer goods at well-known companies such as SC Johnson, Danone, and Unilever. The US is the eighth country I've lived in in the past 25 years; I moved around a lot with those companies. I spent about 10 years in Asia, about eight in Europe, and when I joined Bacardi in 2019, I