Becoming garners 47.5m minutes viewed on same weekend as current first lady’s documentary released in cinemas Becoming garners 47.5m minutes viewed on same weekend as current first lady’s documentary released in cinemas Michelle Obama’s 2020 documentary Becoming saw a major rise in views over the same weekend that Melania was released in cinemas. The film, which followed the former first lady in the wake of her hit book, saw a rise in views of more than 13,000% over the past weekend, with 47.5m