American firms have an early advantage in shaping how Indian consumers use AI tools, says Amit Joshi of IMD Business School. LAUSANNE, Switzerland: As US tech giants accelerate their spending on artificial intelligence, India is emerging as a big beneficiary.   Microsoft is committing US$17.5 billion to India , its largest investment in Asia, to expand data centres and AI infrastructure over the next four years. Google has pledged US$15 billion for a new data centre hub in Andhra Pradesh,