Disney, Comcast, Lionsgate and WBD Ad Spend on Elon Musk's X Falls 98%

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The companies collectively spent less than $3.3 million on the social media platform from January to September, compared to $170 million a year ago, according to MediaRadar Elon Musk (Credit: Dimitrios Kambouris/Getty Images for The Met Museum/Vogue Disney, Comcast, Lionsgate Entertainment and Warner Bros. Discovery have all resumed their ad spend on X, according to new data from MediaRadar. The market intelligence firm (which tracks feed image, carousel and video ads captured from a panel of

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